Rucker Roots’ connection with beautiful hair and natural ingredients runs deep as it stems from the Rucker family and several people in the family who have contributed to the brand’s creation. Founders, Ellen and Ione took inspiration from their paternal grandfather’s garden in South Carolina as well as their paternal grandmother who was a hair model in Atlanta, Georgia during the 1930’s. Rucker Roots is deeply connected to nature and tresses.

The Details

The brand was first launched in 2015 on the sister’s reality TV show Love Thy Sister on WeTV. The collection pulls its inspiration and essence from nature, namely vegetable roots such as carrot, ginger, and turnip. Carrot root oil strengthens weak hair and protects hair against breakage in addition to promoting growth. Ginger root oil stimulates hair growth, increases blood flow to the scalp, and soothes sensitive scalps. Turnip root oil creates shine, intensifies color, and adds elasticity. Rucker Roots’ products are free of sulfates, paraben, petroleum, and artificial colors.

Rucker Roots is infused with nutrients and vitamins essential for strong, lustrous, and growing hair. The collection includes a four-step smoothing system, anti-frizz silkening growth serum, and therapy heat protectant.

La critique

This haircare brand is filled with a plethora of natural benefits for the hair. The Soirée team loves the brand’s rich history and, of course, its amazing performance. It’s a must-have for lovers of organic haircare. SM

www.ruckerroots.com